
The SEML Société de gestion des activités touristiques de La Clusaz is committed to a Quality labeling process to better meet the expectations and needs of its customers and partners. The mark chosen is “Qualité Tourisme” considered as a reference for Tourist Offices.
In 2013, La Clusaz Tourist Office became the 3rd tourist office in Haute-Savoie to obtain the “Qualité Tourisme” label. It now holds the highest distinction which is the Category n°1. It rewards the commitments of the establishment in the quality of the reception and the services, its professionalism and the development of its local resources. The guarantee of a successful stay for its customers, of a know-how and a quality service.
Find in our quality commitment letter the objectives and commitments of the SEML La Clusaz.

Since May 2024, the Destination d’Excellence label has replaced the Qualité Tourisme™ label.
The Destination d’Excellence label aims to raise quality standards across the entire tourism sector, including accommodation providers, restaurants, visitor attractions, leisure facilities, tourist information centres (including tourist offices) and transport services.
In addition to recognising excellence in customer service and visitor experience, the label places a stronger emphasis on environmental responsibility, reinforcing the sector’s commitment to sustainable tourism.

Famille Plus – Successful Family Holidays, Whatever Your Destination!
The Famille Plus label is awarded for a period of three years to destinations that demonstrate a genuine commitment to welcoming families and children.
The label is granted following a detailed application process and an independent audit to ensure that all required standards are met. Regular follow-up assessments and continuous improvement initiatives help destinations adapt and enhance their services and facilities for families.
Accommodation providers, activity operators and restaurants also commit, alongside certified destinations, to offering a warm and family-friendly welcome.
The Famille Plus label guarantees:
- A personalised welcome
- Activities and entertainment suitable for all ages
- Great-value family offers
- Tourism professionals trained to understand and meet the needs of children
“Famille Plus – The destination for children and adults alike” is the quality label families can rely on for a successful holiday.
Accueil Vélo
Accueil Vélo is a national quality label that guarantees a warm welcome and dedicated services for cyclists along cycling routes, particularly for those travelling from one destination to another.
The Accueil Vélo label guarantees that a certified establishment:
- Is located within 5 km of a cycling route.
- Provides facilities designed for cyclists, such as secure bike storage and a repair kit.
- Offers a cyclist-friendly welcome, including practical information, route advice and weather updates.
- Provides services tailored to cycle tourists, such as luggage transfers, laundry and drying facilities, as well as bike rental and bike washing.
La Clusaz is an exceptional destination for cycling enthusiasts, offering terrain suitable for every level and every style of mountain biking. It is also located on the famous Route des Grandes Alpes and at the foot of the Col des Aravis, making it a popular stop for road cyclists.
For these reasons, the Tourist Office became Accueil Vélo certified in 2017, reaffirming its commitment to providing cyclists with a high-quality welcome and services throughout their stay.
